Tuesday, 7 December 2010

Logo development


I think that a logo is perhaps the most important aspect for a company. It is the thing that the potential customer first reads about the magazine and can determine the look of the entire magazine.
I really wanted to work hard to make the logo effective and to do this I think that using embossing and contouring on photoshop makes a HUGE difference and looks much more professional. Here is a picture of the same font, the only difference is with one logo I have used embossing, contouring and drop shadow. This is part of the attention to detail that I plan to include in my magazines. 


In my final music mag I really want to make my own logo to make the final piece a completely original idea.
I have tried out a few examples of logos to see which design i think would be most attractive.
These are my first attempts at creating a logo, I wanted it to be bold, large and at the top of my page. I think using a very basic font with no effects makes it look quite amateur and using a generic font doesn't make the brand stand out to the potential buyer. 








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